Marketing
AEO (AI Engine Optimization)
Optimizing content to be discovered and cited by AI assistants like ChatGPT, Perplexity, and Google AI.
AI Engine Optimization (AEO) is the practice of optimizing content to be discovered, understood, and cited by AI assistants and search engines. As users increasingly get answers from ChatGPT, Perplexity, Google AI Overviews, and Claude, businesses need their content to be selected as authoritative sources. AEO techniques include writing self-contained definitions, using clear structure, providing statistics with sources, and creating FAQ content that matches how people ask questions.