What is AEO and why does it matter?

AEO (AI Engine Optimization) is optimizing content to be cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews. As AI answers more queries directly, traditional click-through rates decline. AEO ensures your brand gets mentioned and cited even when users don't visit search results—maintaining visibility in the AI era.

How long does SEO take to show results?

Technical fixes and quick wins often show results in 2-4 weeks. Competitive keyword rankings typically take 3-6 months. Building domain authority and ranking for high-value terms can take 6-12 months. We prioritize quick wins while building toward long-term goals.

Should we focus on SEO or paid advertising?

Both serve different purposes. Paid ads deliver immediate traffic but stop when you stop paying. SEO builds assets that compound—content that ranks continues to drive traffic for years. Most businesses benefit from paid ads for immediate needs while building organic traffic for long-term efficiency.

How do you track AI citations?

We monitor AI systems for brand mentions and citations: tracking when ChatGPT, Perplexity, or other AI tools reference your content. This is a new discipline with evolving tools, but we've built monitoring systems that track AI visibility alongside traditional search metrics.

What makes content get cited by AI systems?

AI systems favor clear definitions, structured data (schema markup), authoritative positioning (credentials, citations, data), and well-organized content. FAQ sections, comparison tables, and self-contained paragraphs are more likely to be extracted and cited than walls of text.